Our Story – The Split Club

We’re three friends. No big investors, no corporate plan, no “perfect strategy.” Just three people who believed that being real is worth more than trying to look flawless.

The Split Club wasn’t born in a boardroom. It started the way most good ideas do — in random conversations, late nights, and a shared frustration with how fake everything felt. Everywhere we looked, there were brands chasing trends, people chasing likes, everyone chasing something that disappears the second you turn your head. We didn’t want that.

We wanted to create something different. A space where imperfection isn’t hidden, but embraced. Where you don’t have to be the loudest in the room to be noticed. Where being yourself — with all the flaws, doubts, and contradictions — is enough.

That’s why we say: We’re not perfect. We’re real. It’s not just a line. It’s the DNA of The Split Club. Every drop we design, every piece we put out, carries that energy. We don’t care about “fitting in.” We care about building something that lasts longer than hype.

But here’s the truth: this isn’t just about us. The Split Club is bigger than three friends. It’s about the people who choose to be part of it. The ones who see through the noise. The ones who know that “real ones” recognize each other.

We’re only at the start, but we’re building a community where authenticity wins, and where every person who presses follow or puts on a piece is more than a number. You’re proof that this matters.

This is The Split Club.
Welcome to the other side.